Beer Can Illustration Collaboration
At Form & Function, we are proud to contribute to SIP, a unique and ongoing collaboration between some of the most respected illustrators in the gaming world and one of Italy’s most beloved collectible craft beers.
Each release in the SIP beer can series features original artwork by a celebrated artist whose visual style has helped shape iconic video games. From concept artists and art directors to illustrators and independent creators, every can becomes a collectible canvas—uniting gaming culture, visual storytelling, and the craft of brewing.
This limited-edition series has gained recognition not only among beer lovers and gamers, but also among art collectors and pop culture fans, thanks to its bold creative direction and high-quality execution. Every label tells a different story—crafted in the unmistakable style of the featured artist—and adds to a growing archive that reflects the diversity and talent of the videogame industry.
By blending authorship, collectibility, and accessible design, SIP has become a one-of-a-kind platform for creative expression, reaching across audiences and disciplines.
Another exciting name will be joining the line-up for the upcoming edition—stay tuned.
OUR PROCESS
CURATE & CONNECT
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ADAPT & ALIGN
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ELEVATE & DELIVERY
We begin by identifying unique artistic projects with the potential to resonate across different audiences — from cinema to music, gaming to contemporary culture. Through our extensive international network, we connect artists with the right stages, curating meaningful experiences tailored to both the content and the local context.
Every project is unique — and so are its needs. We take care of all the logistics: from venue scouting and technical coordination to ensuring accessibility and comfort for artists and audiences alike. Our work includes direct communication with both clients and artists to align expectations, navigate constraints, and find smart, often custom-made solutions.
Once everything is in place, we oversee the delivery of the event on the ground — always with an eye toward quality, atmosphere, and authenticity. Whether it’s an intimate concert or a large-scale cultural activation, we ensure the experience lives up to its potential and leaves a lasting impression.
CONTACT US
If you’d like to know more about how we work, have a business idea, or are interested in collaborating, feel free to get in touch.
Leave your contact details and a short message about what you're looking for — we’ll get back to you as soon as we can.
